Trust Digest 14 (July 27, 2013)


Drink Deception and the Legal War on Vitaminwater
The lawsuit against Vitaminwater was first filed in 2009 by the Center for Science in the Public Interest (CSPI), a Washington (D.C.)-based consumer advocacy group, and a group of Vitaminwater customers in New York and California. It alleges that brand’s parent company, Coca-Cola, took part in “deceptive labeling and marketing for the soft drink, which included claims that the drink could reduce rise for eye disease, promote healthy joints and support ‘optimal immune function.’”
Key Words: Deceptive Labeling and Marketing, Misleading or False Information
Trust Issues: Responsibility, Accountability

 
Fraud Probes to Suffer If Privacy Veil Covers E-Mails, SEC Says
The SEC is fighting legislation that would trim government access to personal and corporate e-mail kept for customers by third-party providers, such as Amazon.com Inc. and Yahoo! Inc. Bipartisan legislation requiring agencies to get warrants to access e-mails could have “a significant negative impact” on enforcement efforts, SEC Chairman Mary Jo White said in an April letter to Congress. The SEC, a civil regulatory agency, doesn’t have authority to obtain warrants.
Key Word: Privacy
Trust Issues: Responsibility, Accountability


Distrust of EU at record 60 per cent: poll
The number of Europeans who distrust the European Union has doubled over the past six years to a record high, with bailed-out Greeks and Cypriots having the least faith in the bloc, according to a new EU poll.
Key Words: Eurobarometer, Reputation, Distrust
Trust Issues: Accountability, Responsibility

 
Why Trust Is Emerging As The Most Powerful Catalyst Of Selling Effectiveness
Just how valuable trust is in streamlining sales cycles, making cross-sell and up-sell strategies work, and unifying diverse organizations to be more customer-centric is evident in the results of a recent Accenture study. What emerges from this report is how powerful trust is as a catalyst for reducing salesforce turnover, increasing internal system and process integration, and  attaining & keeping trust with customers.  Only 12% of CSOs say their organizations have attained that level of trust however.
Key Words: Catalyst, Customer-Centric Organizations
Trust Issues: Communication, Competence


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