Trust Digest 126 (February 8, 2016)


Rebuilding public trust in money - and Government - will take a long time 
Across the world, the political centre ground has had to give way to a new wave of populism.  
Key Words: US, France, Public Trust, Germany, Loss of Trust 
Trust Issues: Relative Power, Situational Security, Predictability, Integrity
 


Low Trust-High Demand for Ethical Leadership 
Despite enormous progress in areas such as health and poverty reduction across many regions of the world over recent years, there is currently much uncertainty - if not anxiety - about what our future holds.  
Key Words: Edelman Trust Barometer, Global Surveys, Future Predictions 
Trust Issues: Security, Relative Power, Predictability, Integrity 


‘Trudeau effect’ restores trust in business, media: report  
Despite the tumbling loonie and oil price meltdown, companies headquartered in Canada are the most trusted in the world – but Canadian CEOs still have a lot of work to do on the credibility front here at home, says a new Edelman study. 
Key Words: Canada, Edelman Study, Canadian CEOS, Media, Government, NGOs  
Trust Issues: Situational Security, Predictability, Integrity, Capability, Conflict of Interests
 


Airlines Reap Record Profits, and Passengers Get Peanuts 
Helped by falling oil prices, airlines are reporting record profits, but for many passengers this sudden bonanza has meant little more than extra bags of free peanuts and pretzels.  
Key Words: Airlines, Oil Prices, Record Profits, Customer Satisfaction 
Trust Issues: Security, Adjustment, Capability, Benevolent Concern 


The Power Of Customer Trust In Brand Marketing 
Never before in history has the average consumer held so much power. With social and mobile technology at our fingertips, everyday people can voice their opinions and rally communities to do the same. 
Key Words: Trust in Marketing, Brand Marketing, Maintaining Trust 
Trust Issues: Security, Adjustment, Capability, Benevolent Concern  


Chipotle works to regain customer trust after disease outbreak 
Chipotle Mexican Grill (CMG), its reputation stained and shares damaged after customers were sickened eating the restaurant chain's food, is trying to assure people that it's safe to return.  
Key Words: Chipotle, Trust Regain, Disease Outbreak, Reputation Damage   
Trust Issues: Security, Capability, Adjustment, Relative Power 


Drug Industry Launches Ad Campaign Aimed at Lawmakers 
The pharmaceutical industry, under fire this election season for rising drug prices, is ramping up a new advertising campaign designed to improve its reputation with lawmakers as it lobbies against any effort to rein in prescription costs 
Key Words: Pharma Industry, Rising Drug Prices, New Advertisement Campaign 
Trust Issues: Relative Power, Adjustment, Security, Predictability, Integrity  


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