Trust Digest 119 (December 1, 2015)
Booing the Fact-Checkers: How Low Trust in Media Is Shaping 2016
It hasn't exactly been a banner year for truth-telling in the 2016 election, with flubs, rumors, misleading stats and flat-out falsehoods uttered on the campaign trail and ping-ponged around the social media universe with regularity.
Key Words: Trust, Media, Donald Trump, GOP Race, Hillary Clinton, Ben Carson
Trust Issues: Relative Power, Situational Security, Predictability, Integrity, Alignment of Interests
Discord Between Turkey and Russia Is Fueled by Leaders’ Similarities
Ever since the Turkish Air Force shot down a Russian warplane last week that Turkey accused of violating its airspace, Mr. Putin has been calling Mr. Erdogan a back stabber.
Key Words: Turkey, Russia, Russian Warplane, Tayyip Erdogan, Vladimir Putin
Trust Issues: Conflict of Interests, Level of Adjustment, Security, Predictability and Integrity
Why Does Alibaba's Stock Drop With Each Acquisition?
Mergers and acquisitions have become a major trend among China’s Internet companies this year.
Key Words: Alibaba, Stock Price, Baidu, Google
Trust Issues: Predictability, Adjustment, Similarities, Capability, Relative Power
Four Ways To Avoid Charity Scams
Most people do little homework in vetting charities.
Key Words: Charity, Fraud, Wise Giving Alliance, Telemarketing
Trust Issues: Predictability, Adjustment, Security, Integrity
Student Debt in America: Lend With a Smile, Collect With a Fist
The American student loan crisis is often seen as a problem of profligacy and predation.
Key Words: US, Student Loan Crisis, Tuition, Colleges
Trust Issues: Security, Predictability, Integrity, Level of Adjustment
To Drive Value From Your Content, Focus on Trust, not Traffic
Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with "traffic".
Key Words: Brand Trust, Trust in Marketing, Cultural Marketing
Trust Issues: Adjustment, Security, Predictability, Integrity, Alignment of Interests
Are fake online reviews crushing consumer confidence?
While a certain percentage of them are almost certainly suspect, customer-driven online ratings and reviews are just too powerful to simply ignore. But does anyone really trust them ?
Key Words: Trust Issue, Online Reviews, Consumer Confidence
Trust Issues: Adjustment, Similarity, Capability, Relative Power , Predictability, Alignment of Interests