Trust Digest 118 (November 24, 2015)
Yahoo CEO Marissa Mayer faces morale challenge
Dozens of executives have left as Mayer struggles to show progress on turnaround.
Key Words: Yahoo Inc., Marissa Mayer, Trust Decline
Trust Issues: Relative Power, Situational Security, Predictability, Integrity
Nearly 120,000 VW owners accept “Goodwill Package,” carmaker topresent plan for emissions fix Friday
Last week, Volkswagen announced it would try to win over hundreds of thousands of customers still waiting to hear just how the carmaker plans to fix their "clean diesel" vehicles rigged to cheat emissions tests by offering owners $1000 in cash and credits.
Key Words: VW, Scandal, Trust Regain, United States, Emission Scandal, Goodwill Program
Trust Issues: Level of Adjustment, Security, Predictability and Integrity
Americans' trust in government near all-time low, survey finds
American’s trust of government is near an all-time low just one year out from the 2016 general election.
Key Words: Trust in Politics, US, Government, Survey, Pew Research Center
Trust Issues: Predictability, Adjustment, Similarities, Capability, Relative Power
Trust in traditional advertising still strong: Nielsen Survey
Word-of-mouth recommendations are the most credible source of advertising, according to the Nielsen Global Trust in advertising report.
Key Words: Trust in Advertising, Nielsen Report, Trust Survey
Trust Issues: Predictability, Adjustment, Security, Integrity, Relative Power
Who do you trust with your money: The post office or Walmart?
A mere $400 is all that’s standing between millions of Americans and major financial drama.
Key Words: FED Study, Pew Charitable Trusts, Postal Service, Walmart
Trust Issues: Security, Benevolent Concern, Conflict of Interests, Relative Power
2016 Is the Era of Cultural Movement Marketing
Unless you've been on another planet the past few weeks, you already know the story of how T-Mobile has crushed it's competition and ignited a mass marketing movement among millenials and Gen-Z for it's brand and against the staid and established operators in America.
Key Words: Brand Trust, Trust in Marketing, Cultural Marketing
Trust Issues: Adjustment, Security, Predictability, Integrity, Alignment of Interests
Why Trust Is The Core Of Employee Engagement
A popular question these days is: What’s behind employee engagement?
Key Words: Trust in Workplace, Towers Watson Research, Edelman Report
Trust Issues: Adjustment, Similarity, Capability, Risk Tolerance, Predictability, Alignment of Interests